Pay Per Click - PPC
Drive Instant Traffic and Boost Conversions with Pay-Per-Click Advertising
Why Choose Us for PPC Advertising?
KDM is recognized as the #1 PPC services provider in Noida, backed by Google Ads-certified PPC experts who serve clients across India and internationally. If you’re looking for instant customers without spending a fortune, PPC services are the way to go. As a leading Pay-Per-Click (PPC) management company in Noida, we specialize in running cost-effective Google Ads and other paid ad campaigns on search engines and social media platforms.
Our PPC services are competitively priced compared to other agencies in Noida. With well-managed campaigns, we ensure your website appears at the top of search results when potential customers search for your products or services using high-traffic keywords. Google Ads, or similar PPC campaigns, provide immediate results, generating leads and boosting business growth when managed by experts like the KDM team. Additionally, our PPC specialists help you optimize your budget, giving you clear insights into your ad spend and ROI.
- Proven Expertise: Our team has years of experience managing successful PPC campaigns across industries.
- Cost-Effective Solutions: We focus on delivering maximum results within your budget.
- Data-Driven Approach: We use analytics to make informed decisions and continuously improve your campaign’s performance.
- Dedicated Support: Our team works closely with you to understand your goals and ensure your success.
What We Offer in PPC Services?
Search Network Advertising
Search network advertising places your business right where people are actively searching online. It’s like setting up a billboard on a popular street, ensuring your brand catches the attention of potential customers. By appearing in search results, your business gains more visibility and opens the door to increased sales opportunities. It’s a smart and effective way to market your services or products.
Display Network Advertising
Display network advertising promotes your business across various websites and apps. Think of it as placing a digital billboard in a high-traffic area online. This strategy helps you reach potential customers while they browse the internet. Using engaging visuals, it boosts brand visibility and directs more visitors to your website, making it a powerful tool for digital marketing.
App Promotion Services
App promotion services ensure your app reaches a wider audience. It's similar to announcing the grand opening of a new store to draw attention. Through focused advertising and strategic marketing, these services drive app downloads and engage more users, helping your app grow in popularity and achieve success.
Remarketing Services
Remarketing services help re-engage people who have previously visited your website. It’s like giving them gentle reminders to come back. By displaying tailored ads to past visitors, these services keep your products in their minds, increasing the likelihood of conversions and driving sales efficiently.
Landing Page Design
Landing page design focuses on creating web pages that grab visitors' attention and encourage them to become customers. It’s like a well-designed storefront that draws people in. With eye-catching layouts and clear, compelling messages, these pages make it easy for visitors to understand what’s being offered and take the desired action.
Facebook Marketing Services
Facebook marketing services enable businesses to connect with and engage customers on Facebook. It's like posting flyers in a high-traffic area to grab attention. These services handle ad creation, campaign management, and data analysis to optimize your marketing efforts, ensuring your business reaches its full potential on the platform.
Shopping Campaigns
Ads display your products, including images and prices, directly on Google. This is ideal for e-commerce businesses, as it allows them to present their products right in search results, making it easier for potential customers to discover and purchase their items.
Video Campaigns
Ads appear on YouTube and other video platforms associated with Google. This is perfect for creating visually compelling ads, showcasing product demonstrations, or telling a story to engage and capture the attention of your audience.
Local Campaigns
These ads are designed to encourage offline actions, such as visits to physical stores. They appear across platforms like Google Maps, Search, Display, and YouTube, helping drive foot traffic and support in-person business goals.
Smart Campaigns
Automated campaigns are created to make advertising easier for small businesses. Google takes care of the targeting, bidding, and ad creation process automatically, adjusting everything to meet your business objectives. This helps businesses run effective campaigns without needing in-depth knowledge or manual management.
Discovery Campaigns
Ads are displayed across various Google feeds, like Discover, YouTube, and Gmail, targeting users according to their interests. This is ideal for connecting with people who are interested in exploring new products and services, helping your business reach a receptive audience.
Performance Max Ad
Performance Max ad campaigns leverage Google's automation to optimize ads across multiple platforms, ensuring a wider reach, improved performance, and more cost-effective results with little effort required from you. This approach simplifies the process while delivering stronger outcomes.
How is PPC service helpful for new business?
Benefits of PPC Services for Your Business
1. Achieve Business Goals
PPC services stand out from other advertising methods by delivering immediate results. Running ads on Google's network ensures you get high-quality traffic, reaching a wide audience with just a click. This approach helps you achieve various objectives, whether it's driving traffic, generating leads, boosting sales, increasing video views, or encouraging app downloads.
2. Fast Results
Google Display Network Advertising helps expand your business by reaching millions of people as they browse websites, check their Gmail, watch YouTube videos, or use apps on their mobile devices. It offers a valuable opportunity to introduce your brand to potential customers proactively, instead of waiting for them to search for your products or services.
3. Measurable Results
PPC services are highly transparent, as you can track every detail of your ad campaigns. From costs and profits to clicks and visits, everything is measurable. This transparency allows you to assess whether the PPC campaign is meeting your goals or if there’s room for improvement. You can easily calculate your conversion rates and return on investment (ROI) to evaluate the effectiveness of the campaign.
4. Targeted Audience
Pay Per Click (PPC) services allow you to control your audience by targeting customers actively searching for specific products or brands, such as food, travel, or astrology. You can refine your audience based on factors like age, location, and time zone, ensuring your ads reach people most likely to be interested. This helps maximize product awareness among the right audience.
5. Brand Recognition
Building awareness for your product or brand by selecting the right keywords ensures you stay at the top of search results. This increases brand visibility, ultimately boosting sales. Additionally, social media ads can play a significant role in enhancing brand recognition and reaching a wider audience.
6. Budget Friendly
PPC services give you the flexibility to decide how much you want to invest in creating and running ads, as well as the cost per click. There’s no fixed budget, and you can adjust your spending based on the returns or profits generated from the campaign.
7. Increased web traffic
PPC services enable you to align your ads with specific keywords, making them more relevant to your target audience. By targeting keywords and phrases that potential customers frequently search for, businesses can drive more traffic to their websites. Appearing at the top of search results encourages more clicks, leading to higher website traffic and better visibility.
8. More leads
PPC services allow you to refine your campaigns to attract high-quality leads by conducting thorough keyword research and crafting engaging ads. They help you gain insights into your target audience's needs and preferences. Utilizing strategies like retargeting and other lead-generation techniques can further enhance your ability to generate valuable leads effectively.
9. Increased sales
PPC services enable you to retarget potential customers who have previously expressed interest in your products or services. By learning more about your audience, you can better inform and engage them, guiding them further down the sales funnel. Additionally, PPC helps boost conversion rates by optimizing landing pages and incorporating persuasive calls to action.
10. More in-store visits
PPC services allow you to focus on search ads to connect with customers actively looking for products or services related to your business. Ensure your ad copy is concise and includes a strong call-to-action to motivate customers to visit your store. Utilize location-based targeting to reach potential customers in close proximity to your business.
11. More phone calls
PPC services can help boost the number of phone calls your business receives. Implement call tracking to monitor the calls generated by your PPC campaigns, and use click-to-call ads to let users call you directly from the ad. Additionally, remarketing helps you identify the keywords, strategies, and elements that drive meaningful customer interactions.
12. Better brand awareness
PPC can help you accomplish various marketing goals, ranging from building strong brand recognition and gaining valuable insights to generating hot leads or facilitating online transactions. With PPC services, you can also design ads specifically aimed at boosting brand visibility, encouraging customers to recognize and value your company based on its reputation.
What Are The Types of PPC?
PPC marketing, when approached systematically, can lead to highly successful results. In today’s digital marketing-driven world, mastering various forms of paid advertising has become essential. By understanding the different types of PPC ads, you can develop a strategy that aligns with your business’s marketing goals and objectives. Below, you’ll find an overview of the different types of PPC advertising that can be leveraged for your business.
Display ads
Display ads are one of the most effective ways to increase brand awareness, business visibility, and customer recognition. These ads come in different forms, such as reactive ads, remarketing ads, and network ads. When designing display ads, it's important to consider the medium, ad format, and placement to ensure they effectively convey your message. Focus on elements like the call-to-action, offers, tagline, company name, and logo, all of which contribute to making your ad impactful and engaging.
Amazon Advertising
Marketers aiming to boost the visibility of their products on Amazon can bid on specific keywords to secure ad placements, which in turn increases their prominence in Amazon's search results (SERPs). When a customer engages with the ad, the marketer pays for that interaction. Amazon’s advertising platform functions similarly to Google’s AdWords, offering a paid model to promote products and improve their visibility on the site.
Search ads
When using search advertising, you start by selecting a goal for your campaign, such as driving traffic to your website or increasing sales. With pay-per-click (PPC) services, businesses only pay when their ads deliver results—such as when someone clicks on the ad and visits the website or calls the business. When creating your search ads, you can set specific objectives, such as: (a) Boosting online or in-store sales, (b) Acquiring more leads, or (c) Increasing the number of visitors to your website.
Paid Social ads
Gaining visibility on social media can take weeks due to the algorithms behind major platforms. Unless you're promoting a time-sensitive event, this slow buildup could result in missed opportunities and lower engagement. By using paid social media ads, however, your promotion can start gaining traction much faster than with organic search efforts. In addition to maintaining visibility, engagement, and interaction for as long as your budget allows, you also have the option to remarket to previous visitors with targeted ads, ensuring a consistent and manageable frequency for your advertising.
Gmail Sponsored Ads
Consumers often turn to Google to decide what actions to take, where to go, or what products to buy. With timely ads, your business can appear when someone is searching for products or services similar to yours. A strategically placed ad, whether on a computer or mobile device, has the potential to convert users into valuable customers. By creating simple and smart ads, you can get more out of your budget. Moreover, by continuously optimizing your ads, you can increase the number of meaningful results that align with your business goals.
Video Ads
Businesses looking to boost their profitability are increasingly turning to video ads. Companies using videos aim to improve their return on investment (ROI). However, marketers face challenges with video ads as they refine their multimedia strategies to leverage the benefits of digital advertising. Videos are easy to watch, easy to loop, and can often make viewers lose track of time. The more people who watch your videos and interact with your ads, the greater the level of engagement and success you'll achieve.
What Are The Types of Bidding Strategies?
- Target CPA (Cost Per Acquisition): Measures the cost of acquiring a customer who takes a specific action, such as making a purchase, submitting a lead, or visiting your site. This metric tracks the expenses involved in moving a customer through the sales funnel.
- Target ROAS (Return On Ad Spend): Calculates the revenue earned for every dollar spent on advertising. It offers a clearer understanding of results when combined with metrics like click-through rates and ROI.
- CPM Bidding (Cost Per Thousand Impressions): Advertisers pay for every 1,000 ad impressions. This model is ideal for increasing visibility and is commonly used alongside CPC (Cost Per Click) or CPA strategies.
- Viewable CPM Bidding (vCPM): Focuses on paying for impressions that are actually viewable to users. This approach may require higher bids than standard CPM to maintain brand visibility. However, it is only available for display ads and not for search ads.
- CPV Bidding (Cost Per View): Primarily used for video ads, this method charges advertisers for each view of their video content. It’s an effective strategy for mobile engagement and increasing brand awareness.
- Maximize Conversions: Automatically adjusts bids to generate the highest number of conversions within the budget. If paired with a Target CPA or ROAS, it focuses on maximizing the value of conversions.
- Enhanced Cost Per Click (ECPC): Adjusts bids to increase conversions while maintaining the same cost-per-conversion as manual bidding. For retail campaigns, ECPC prioritizes high-value conversions.
- Maximize Clicks: This automated bidding strategy optimizes bids to drive the highest number of clicks within the budget. You can set a maximum CPC limit to control spending.
- Manual CPC Bidding: Allows advertisers to manually set the maximum amount they’re willing to pay for each click, giving them full control over their bids.
- Target Impression Share Bidding: Automatically sets bids to achieve a specific impression share, such as showing ads at the top of the page or anywhere on the search results page.
Benefits of Online Advertising and Google Ads
Online advertising allows businesses to reach potential customers who are most likely interested in their products or services, while excluding those who aren’t relevant. It also provides insights into how these users interact with your ads. Digital marketing connects with consumers across multiple devices, such as desktops, computers, and smartphones. Google Ads enhances the benefits of online advertising by placing your ads in front of the right audience, at the right time, and in the right location. Here are some key advantages of Google Ads:
Target Your Ads
Proper ad segmentation allows you to reach your ideal customers, those who are most likely interested in your offerings. Google Ads provides several ways to tailor your campaigns:- Keywords: Ads are triggered by specific keywords or phrases related to your products or services, shown when users visit relevant pages.
- Ad Placement: Your ads can appear on various Google Search and Display Networks, reaching a wider audience.
- Demographics: You can target specific groups based on age, location, language, and other factors.
- Frequency: Set when and how often your ads are displayed.
- Devices: Control which devices your ads appear on, such as smartphones, tablets, or desktops.
Control Your Costs
With Google Ads, you have full control over your budget. You can set daily or monthly spending limits and are only charged when someone clicks on your ad.Measure Your Success
Google Ads provides powerful analytics tools that allow you to track consumer behavior, such as how many people view or interact with your ads and what they do next. This helps you understand your audience’s purchasing habits and adjust your strategy accordingly.Manage Your Campaigns
Google Ads offers simple tools for managing and monitoring campaigns, such as Google Ads Editor. This desktop tool allows you to make quick changes to your ads and campaigns, manage multiple accounts, and publish updates effectively. You can also copy, move, and adjust various elements of your ads easily, making it convenient to optimize campaigns in real-time.
1st Step
- Google Ads Account Setup
- Audience Targeting
- Setting up Campaign Structure
- Profitable Keyword Research
- Negative Keywords Identification
2nd Step
- Landing Page Optimization
- Proactive Campaign Management
- Using Best Extensions
- Demographic Setting for Ads
- Tracking, Monitoring and Reporting
3rd Step
- Point by point Reports
- More Traffic and Conversions
- Quick Results
- Pause/Schedule/Stop Ads
- All out Control on Budget and CPC
King of Digital Marketing feels proud to be best PPC company in Noida. We are PPC expert and known for dedicated professionals and extensive industry experience. Delivering high ROI through constant monitoring, testing and better targeting of keywords, we are preferred by businesses around the world to manage their PPC campaigns.
Frequently Asked Questions (FAQs)
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website instead of earning them organically.
PPC ads are created and displayed on platforms like Google Ads or social media networks. Advertisers bid on specific keywords, and ads are shown based on relevance, bid amount, and quality score.
Common platforms include:
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Amazon Ads
- Bing Ads
- Immediate results and visibility.
- Highly targeted campaigns (location, demographics, interests).
- Budget flexibility.
- Measurable ROI and performance.
Keywords are the phrases or terms users search for online. Advertisers bid on these keywords to show their ads to potential customers.
- PPC: Paid ads appear at the top of search engine results and require a budget.
- SEO: Focuses on organic traffic through optimizing content and rankings without direct payment for clicks.